About us

The Vivicheo Story: The Journey and the Brand's Rebirth

Our Past: A Foundation Built on Global Style

Our story began 20 years ago with ViviCheo's passion for global fashion. She started with four humble stores, and her mission was to curate timeless pieces from the world’s fashion capitals. While her journey has been a long one, our brand has more recently been known as Daxiaojie (大小姐). As our vision matured and our path became clearer, we realized we had outgrown that name and its identity.

The Present: An Evolution of Elegance and Authenticity

As Vivi's personal sense of style and taste developed, so did our brand. The name Daxiaojie (大小姐) no longer reflected our commitment to a more personal, elevated, and high-quality experience. We wanted a name that not only was easier for you to find, but also one that embodied the sophistication and familiarity of our founder herself.

That is why we are now proud to be Vivicheo, a brand named after the person who inspires it all.

Our Future: An Unwavering Commitment, Forged in Fire

Vivicheo is more than just a new name; it’s a living promise to you. Throughout her journey, our founder, Vivi, has risen from the ashes of past challenges, emerging like a majestic phoenix—unwavering and more beautiful than ever before. This rebrand is a reflection of that resilience.

Our brand is now fully future-focused. We are committed to continuous improvement, ensuring we deliver only the best quality goods, hand-selected by Vivi herself. Just as she never wavered in her passion, we will never waver in our commitment to you. We are dedicated to standing apart from generic, subpar items found elsewhere, so you can always be confident that you are getting pieces that are as beautiful and strong as the journey they represent.